Aaron Rodgers and State Farm are reportedly parting ways after 12 years of double check discounting

Aaron Rodgers and State Farm are reportedly parting ways after 12 years of double check discounting

Aaron Rodgers and State Farm Insurance reportedly ended one of the NFL’s most famous endorsements.

The relationship between the player and the 12-year-old came to an end during last season’s playoffs, with Rodgers’ final commercial appearance in January, according to Kurt Badenhausen from Sportco:

“We wish Aaron the very best in his future endeavors,” a State Farm spokesperson said in an email confirming the previously unreported end to their marketing agreement.

Rodgers has been doing commercials for State Farm since 2011, the year he won his first and only Super Bowl championship with the Green Bay Packers. The spots were an instant hit, with Rodgers’ championship belt being redirected to the “double opponent”. The logo carried over into NFL culture and the State Farm has spilled over into the league’s wave ever since.

For Sportico, Rodgers’ deal with the company was one of the most valuable endorsement deals in the league at an estimated $3 million annually.

EAST RUTHERFORD, NJ - AUGUST 19: Aaron Rodgers #8 of the New York Jets prepares before a preseason game against the Tampa Bay Buccaneers at MetLife Stadium on August 19, 2023 in East Rutherford, New Jersey.  (Photo by Dustin Satloff/Getty Images)

Aaron Rodgers transfers from Green Bay Packers and State Farm Insurance. (Photo by Dustin Satloff/Getty Images)

A lot has changed for Rodgers since he started appearing in those commercials. He became a magnet for controversy that began a few years ago when it was revealed that he had publicly misrepresented the COVID-19 immunization status and blamed the “wake mob” for the backlash. One of the sponsors, a Wisconsin-based health care organization, understandably jumped in after that, while State Farm stuck by him, though it issued a statement saying it did not support some of his statements:

“Aaron Rodgers has been a great ambassador for our company for most of the past decade,” the statement read. He added, “We do not endorse some of the statements he made, but we respect his right to have his personal point of view.

“We recognize that our customers, employees, agents, and brand ambassadors come from all walks of life, and have different perspectives on many issues. Our mission at State Farm is to support safer, stronger communities. To that end, we encourage vaccinations, but respect everyone’s right to make a choice. based on their personal circumstances.

Rodgers’ public profile hasn’t become quite tame since then, as you might recall stories like his use of ayahuasca, dark retreat and confrontation with the Packers, as well as his willingness to discuss all of the above on “The Pat McAfee Show.”

Now, State Farm has moved on, placing Kansas City Chiefs superstar Patrick Mahomes as the NFL’s chief spokesperson. Rodgers, meanwhile, is preparing for his first season with the New York Jets after his 17th season with the Packers ended in a successful deal, so this season marks his clean break in multiple territories.

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